The newest trend in mobile clubbing around town needed an identity. I chose bright purples and reds for the base colors, and added spot yellow to break up the color simplicity. Finally, I had to incorporate the message into the work: You're invited to get your groove on at Club Air. I decided that the best way would be to recall a ticket/ticket-stub to a venue, which is what this elicits in me.

Medium: Image / Print
Date: February 2005
Location: Williamsburg, VA

Copyright: Michael Weissberger